Instagram is one of the best platforms these days. Its interference is user-friendly, and users without considerable knowledge can easily use it. Nowadays, due to its user-friendly, it is becoming an e-commerce platform. Many people on Instagram can do their businesses easily because it only requires a good amount of followers who are easy to get. You can choose the best sites to buy Instagram followers Canada and use many other ways which help you to boost your business.
Instagram TV (IGTV)
This format is trending in 2021 because it allows you to create more dynamic, attractive, and durable content. The video you upload must be at least 60 seconds and no more than 15 minutes if you do it from the mobile app, although if you do it from the web platform, expect a maximum of 60 minutes.
The view jackpot goes to Instagram Stories. This format is characterized by its visibility in vertical mode and a maximum duration of 24 hours. The content published there can be in the version:
Instagram Stories are ideal for you as a company to inform about your news or offers, interact more with users through questions, and give a few examples. One of Instagram’s significant advantages for business is excellent interaction.
Buy Instagram followers
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Directly on Instagram
Those direct on Instagram allow the company to communicate with the public in real-time. The advantage is that they are stored for 24 hours as if they were a story.
Reels are small videos with a maximum length of 60 seconds designed to generate dynamic content. One of the benefits of using Instagram for business is that the possibilities with reels are endless.
Have you ever had so many photos on your phone that you would like to upload many of them to a single publication? The photo carousel format on Instagram makes this possible. You can add a maximum of 10 photos in this option. For example, it is helpful for companies to highlight various advantages or features of some of their products or make an infographic.
1. Brand building and drive
One positive aspect of Instagram is that it allows brands to define their identity and reinforce their corporate values. For example, if a company creates a publication with photos accompanied by its corporate colors and elements, its audience will feel more attracted and identify with what they are looking at; that is, they will feel familiar.
You as a company must take advantage of the tools of this social network and provide your audience with valuable content: attractive, dynamic, and enjoyable.
2. Increased traffic to the company’s website
As we mentioned at the beginning, Instagram has more than 1,000 million active users, which is increasing due to the benefits of using Instagram for businesses. In this sense, it allows companies to redirect users to their website, blog, or online store, thus increasing traffic. Instagram does not allow direct clicking on links, so you must add your website URL to your Instagram profile bio, location, or stories.
Instagram can connect with other social networks such as Facebook, Twitter, or Tumblr. Doing this action allows the content to reach more people, making the coverage more significant.
4. Interaction and feedback
Through Instagram, companies can interact with their audience in real-time, understand their concerns and get feedback for improvement. Hashtags are a strength because users can share their experiences through hashtag tags. In addition, you will be able to get to know your customers better, which is an added value for any business.
With a mobile version and a desktop or web version, Instagram is accessible to all users. Advantage? That the content reaches more people.
However, Instagram’s strong point is undoubtedly geolocation. I recommend that every photo you upload be accompanied by its location. Your company will thus appear on the photo map, and its visibility will increase.
7. Instagram Ads
Instagram Ads allows you to create visual aids that will enable you to humanize your brand and reach new audiences. Thanks to it, companies ensure visits to the profile and goals of their strategy and segment the public they want to go to.
8. Advanced segmentation
Instagram is closely related to the previous point and has significantly advanced segmentation options for creating an audience to influence with Instagram Ads.
9. Shopping from Instagram
Did you know that around a third of Instagram users use social media to shop? This platform allows you to promote your products through photo tags and drive users directly to purchase.
10. Track ROI
When a client or potential client clicks on an Instagram ad, we can track their behavior and therefore have very accurate information about the return on our investment.
11. Special features for professional profiles
Did you know that you can add a call to action button to your profile if you have a business account? This is one of the many unlocked features when you have a professional report.
12. Instagram users follow brands
90% of Instagram users track at least one brand; you don’t want to miss out on this organic engagement with the social network’s followers, do you?