For those of you who are new to the field of search engine optimization, this part serves as an introduction to the fundamentals. These options must be checked if you want to rank.
Select suitable keywords to focus on.
You must first know what you want to rank for before you can begin to improve your search engine results. Of course, you want to appear in search results for keywords that your target audience types into a search engine. Search engine optimization (SEO services) tools are necessary to find out which of these terms you can realistically rank for.
The following are the elements that go into determining which keywords are the most effective for achieving high rankings on Google:
- The number of times the phrase is searched in a given month.
- The difficulty of ranking for a specific term.
Your authority in the domain: The ease with which you may rank for specific keywords is influenced by the domain authority of your website. It will be simpler if your site has been running for some time and has consistently published high-quality material during that period.
Relevance: There’s no purpose in ranking for a term that won’t attract qualified visitors to your site.
The greatest place to start your services SEO campaign is with low-volume, low-competition keywords so that you can establish traction and then gradually increase your efforts. Keywords in the 90-400 range may be a good place to start, depending on your business.
2. Verify the keyword’s purpose
There are four primary categories of keyword intent: informative, commercial/transactional, and navigational. Informational purpose keywords are what you should be focusing on for SEO now. However, even within your keywords with an informative aim, you must delve further to determine exactly what the individual searching for those terms is looking for.
For example, I was looking for a keyword to target with some screenshots I’ve gathered of interesting websites and features. To my delight, I saw that the search volume for the keyword “website ideas” is 2900. My search revealed, however, that the results were not those of companies looking for new website ideas, but rather those of side hustlers and novice developers looking for new projects.
My screenshots of my website won’t rank for that keyword if I use them to target it. For “website design ideas,” on the other hand, that’s a different situation.
3. Produce in-depth content on the subject
How can you get to the top of Google’s search results? Comprehensive, in-depth information on the keyword you’ve chosen. While this is most readily seen in blog entries, it is also possible to implement this strategy on landing pages as well.
In the case of the term “website grader,” our free Website Grader landing page appears on the first page of results. It may appear that it lacks content at first sight. Below the fold, though, you’ll discover a plethora of information in the form of frequently asked questions (FAQs).
4 Make use of on-page SEO
This is essential if you want to achieve high search engine rankings. Find out all you need to know about on-page SEO in this comprehensive guide.
Here’s a quick list to help you out:
- Meta title, meta description, at least two H2 headings, image filenames, image alt text, URL, and naturally in your page’s body are all good places to include your keyword.
- At least three additional pages on your site should connect to this one.
- Include one to three external links on your page that go to reputable and relevant third-party resources.
Focus on 155-165 characters to inform the reader why they should click on your link instead of someone else’s.